Creative marketing strategy

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You want to determine the success of your innovative product and your creative marketing strategy.

For the two pricing strategies, value pricing and skimming pricing, develop two performance metrics, one for each strategy.

Consider your promotional strategies advertising, social media marketing, and influencer partnerships. What is a performance metric that will be applicable for the strategies.

Consider the different locations where your product will be available for purchase (online store, platforms for e-commerce, and a retail partner). What is a good metric to put in place to determine if a particular retail location is doing as well as expected? The brand is Herb Revive. Herb Revive sell herbal shampoo, conditioner, and hair oil infused with oils such as rosemary, aloe Vera, garlic, rose oil, coconut oil, and Jamaican castor oil. Target market includes men and women from diverse backgrounds and all ages.

Reference no: EM133570441

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