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In a meeting with members of Informational Systems, you ask the team to come up with some new ways of finding new sources of revenue for the company.
The Director of Marketing states, " No disrespect, but you are our leader. You are supposed to provide the breakthrough ideas that will make a solid future for Informational Systems. We've often talked about broadening our services, but we usually hit the same brick wall. The most notable idea was the one about signing on the local college campuses with a full package of our services."
Should the creative ideas fall on the CEO of the company alone? Where should the management team look for creative ideas for enlarging the revenue for the company? Give any extra thoughts on how the creative process should work?
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