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Creative brief for communicating the product

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Reference no: EM131215503

Overall message design strategy needed to create (Coca - Cola beverage product):

  • A creative brief for communicating the product to its target audiences (needed to include objective for the ad campaign/ad, the target audience, the message theme, support facts for the theme, plus URL to use & any disclaimer or constraints).
  • Needed to identify the relevant product information for the ad copy. 
  • Needed to identify how the product's tag line and logo should be used (graphics for logo can be put in Exhibits section of plan.)
  • The URL & the disclaimer copy to be used.

Reference no: EM131215503

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