Creative brief directed to an outside marketing

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Reference no: EM13735082

Develop a creative brief.

Overview: A creative brief is a structured document whose purpose is to communicate quickly and succinctly to anyone who might be involved in the creation of promotional materials for a product. Think of it as a "cheat sheet" for copy writers, art directors, graphic designers, etc. The purpose of a creative brief is to communicate ideas. Bulleted lists, brief statements, graphics, etc. are all okay - so long as they best communicate the information to the reader.

Action Items

Write a 1 page creative brief directed to an outside marketing or advertising agency for the purposes of promoting your hotel.

The items below are the subheadings for your creative brief.

Product name

Target market

Perceptions of product within target market

Competitive position

Brand personality that should be expressed through advertising

Desired outcome(s) of the project (e.g., awareness, understanding, interest)

Key Response actions from target market (e.g., recognition, trial purchase, recommend to others, increase loyalty)

Message guidelines (verbal guidelines for copy, visual guidelines, mandatory elements (e.g., company logo, specific colors, etc.).

Reference no: EM13735082

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