Reference no: EM131564264

Course Project- Creative Brief and Project Management Plan

The first step in completing a successful project is to draft a creative brief and a project management plan. The lecture and reading assignments during this week detail the information you need to complete the assignment successfully. This assignment requires you to apply the knowledge gained from this week's resources to the completion of this important planning stage of the course project.

Tasks

Study the lecture and reading assignments related to drafting a creative brief and a project management plan.

Study the requirements and specifications for the course project and determine the direction you would like to take. You will choose to do one of the four self-promotional pieces described in the lecture. This should be explained in Part C of your creative brief.

Draft a simple creative brief that includes the information below. Use the topics below as subheads to organize your brief:
Communication Problem

Objective

Communication Solution and Message

Target Market
Tone of Voice

Draft a project management plan that includes the information below. Use the topics as subheads to organize your plan:

Objectives
Scope
Resources
Schedule

Combine the creative brief and the project management plan into a single Microsoft Word document. Title the sections "Creative Brief" and "Project Management Plan."

Check the spelling and grammar of the creative brief and the project management plan. A good way to do this is to write the two in Microsoft Word and use the grammar tools to check yourself.