Reference no: EM13967616

Introduction:

You will use the various analytical tools presented in the course to provide a SWOT (strengths, weaknesses, opportunities, threats) analysis for a company with which you are familiar and have not previously performed analysis on such as a competitor of your current employer. Once the SWOT analysis has been generated, you will discuss how this information might be used in terms of making strategic decisions for the company. You will also discuss what makes a strategy either successful or unsuccessful and how the SWOT analysis can affect the overall success or failure of the strategy. Finally, you will use your analysis to create a business strategy for the company in task 2.

Requirements:

A. Evaluate what makes a strategy either successful or unsuccessful by doing the following:

1. Discuss how the creation of the vision, mission, and values statements are critical in the formation of the overall strategy.

2. Discuss the importance of leadership team buy-in of the strategy.

3. Discuss the use of at least two analytical tools in performing a situational analysis.

4. Discuss the importance of having the appropriate alignment between strategy, people, and corporate culture.

a. Discuss the role that this alignment plays in determining the success or failure of the business strategy.

B. Perform a SWOT analysis for a company with which you are familiar or where you are presently employed by doing the following:

1. Analyze the strengths, weaknesses, opportunities, and threats of the company

C. Discuss how the SWOT analysis from part B impacts your company's strategic decisions.

D. When you use sources, include all in-text citations and references in APA format.

Note: For definitions of terms commonly used in the rubric, see the Rubric Terms web link included in the Evaluation Procedures section.

Note: When using sources to support ideas and elements in an assessment, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the assessment.

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from outside sources, even if cited correctly. For tips on using APA style, please refer to the APA Handout web link included in the APA Guidelines section.