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- Consumer-adoption process for their new product. How will the consumer learn about their new product and how quickly will they adopt it? Will the product be targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption? - Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8. - Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new “service” should include here their plans for locations, hours of operations, and how their “service” plans on managing demand and capacity issues.

9 Integrated marketing channels and The second task: the second report The report needs to be submitted on BB by 5pm distribution system Weight: 10% = 10 marks. Friday of week 9 Word count: 1500 words (+/- 10%) for the report Due date: 5pm Friday Week 9 Requirement: In week 9, students need to submit a report indicates: - Product or service’s brand positioning - Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their product or service going to be a leader, follower, or challenger to well-established products or brands?

6 Brand Positioning and Brand Equity The first task: the first report and the first presentation Weight: 10% = 10 marks. 10% for the report, no mark for presentation. Word count: 1000 words (+/- 10%) for the report Length: 10 minutes for presentation /each group. All students in the group have to present. Due date: 5pm Friday Week 6 for the report. Presentation can be done in tutorial time of week 5 and 6. Requirement: For the report: Students need to provide all of these information below: - Identify product or service they want to select. It can be an existing product/service or they can create a new product/service. - Competitive information - Environmental scanning. - Demand forecasted - Specific market segmentation, targeting, and positioning statements

Word limit - Report 1: 1000 words, 10 minutes’ presentation - Report 2: 1500 words - Report 3: 1000 words and 10 minutes’ presentation Due Date - Report 1: 5pm Friday Week 6, Presentation 1: Tutorial time Week 5 and 6 - Report 2: 5pm Friday Week 9 - Report 3: 5pm Friday Week 11, Presentation 2 Tutorial time Week 11 and 12 Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.

Weight 40 % of the total assessments: - Report 1: 10%, no mark for Presentation 1 - Report 2: 10% - Report 3: 10% , Presentation 2: 10% Total Marks 40 marks: - Report 1: 10 marks, no mark for Presentation 1 - Report 2: 10 marks - Report 3: 10 marks, Presentation 2: 10 marks