Reference no: EM132405625

CI7200 E-Business Strategy and Implementation - Kingston University

Design Exercise and Justification Assignment

Section One: The creation of a budgeted improvement strategy document for the existing online business within an organisation of your choice.

Outline plans should be suitable for presentation to a potential manager or investor and can in bulleted list form (less than 15 pages). High marks will be achieved for succinctness, relevance, accuracy, and completeness.

Section Two: An extensive justification document justifying academically all the design choices using as many state of the art e-business ideas you have learned in the module. You should talk of the Internet trends in your business domain. You should link and integrate all the discussions from your budgeted improvement strategy document with the appropriate sections of the justification document that justifies your decisions made and proposed. You should also use academic journal, conference papers, appropriate books and Internet site references. This section will be several pages according to the depth of the material. Higher marks will be achieved for depth, detail, accuracy, completeness, academic vigour writing style, and appropriate integration with Section One.

Section One:

The following headings are indicative of what should be included and provide a guideline of the maximum length:

a. Management summary including outline budget estimate

b. Outline of proposed idea
Set out the major components of your idea. Who is it for? Why is it needed?

c. Review against competitors / similar ideas

d. Top-level technology plan including choices for technology components

e. Website improvement strategy to increase the influence for customers to buy

f. Story board for user experience

What will the system feel like for the customer or user? Sketch out the major components of the system so that the flow/dialogue can be understood.

g. Security management and technology decisions

h. Critical review of feasibility
Once you have completed your proposal you should stand back and review it. Is it really feasible? Are your cost savings or revenue projections realistic? What are the problems that you are likely to face?