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Creating the marketing plan

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Reference no: EM13750738

Creating the Marketing Plan

Table of Contents
Pages

1- Cover Page

2- Table of Contents

3- Executive Summary & Company Description

4- Mission Statement & Goals

5- Competitive Advantage

6- SWOT Analysis

7- SWOT-Continued

8- Industry & Consumer Analysis

9- Key Influences & Market/ Product Strategies

10-Market- product Strategies- continued, including chart.

11- Financial Projections

12- Financial Projections Continued

13-References

Part 1: Topic Proposal

You will select a topic. You may not change your marketing plan topic without approval from your instructor. Because this is an applied project and not a research paper, please do not select a corporation such as Starbucks or Coca-Cola as your topic. You are to apply the course concepts to this project. If you are interested in coffee restaurants, for example, you may wish to select your own cappuccino bar as your topic and then use information from companies like Starbucks or Seattle's Best Coffee for ideas and competitive research as you work on your project.

Part 2: Draft Marketing Plan

Part 3: Price Strategy/Breakeven Analysis

One of the most challenging decisions faced by marketers is setting the price for their products and services. In order to select the right price, you need to ensure that you'll be able to cover your costs and meet customers' needs at a price that they are willing to pay. You will need to perform a breakeven analysis to determine the best price.

Part 4: Final Marketing Plan

Reference no: EM13750738

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