Creating product obsolescence by making minor changes

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For many years, the auto manufacturers have been accused of creating product obsolescence by making minor changes each model year. The same has been said for laundry detergent and food products as well as technology products.

One example is Apple which offers a broad product mix. The iPad has multiple versions now as does the iPhone. Is each variation really a new model or a slightly updated version? The newest is the iPhone X. Some critics think it is great; others think it is not innovative at all.

Samsung is experienced a challenge with the Samsung 7. There was a battery recall because of fire hazards. Who is Samsung’s competition? Will this current version (Samsung 8) make the other related products obsolete? Did you know that Samsung also manufactures TV and appliances?

A recent article listed in Shelly Palmer's blog talks about bendable phones. The race to be first becomes more competitive.

For this discussion, think about how a large company manages its product mix in relationship to market penetration and market development.

Reference no: EM132231385

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