Reference no: EM132097857
The following assignment is about creating our own apartment hotel with first 5 floor with 6 studio rooms per floor costing 99$ per room, next 4 floors with BHK(Bedroom Hall Kitchen) rooms costing 139$ per room, and top 3 floor with 2BHK costing 179$ per room so total rooms in the hotel is 52 and if they need extra bedding in a room it will cost 59$ per bedding.
There is also restaurant with 50 pax with a Bar, and a pool by restaurant with mini bar. The following hotel is located in wellington parade, Melbourne CBD.
Name of the hotel is Galaxy Apartments. And please make sure the finance part is done carefully as it is most important. we have to identify the cost of building and all the expenses required to run the hotel and on the basis we have to make financial statements with all Harvard style referencing (Australia).
Business plan Writing
The Key to Effective Writing
Who? What? Where? When? Why? How? How Much? Unique? Benefit to Customer?
Business Plan Outline
Cover Sheet
Table of Contents
Executive Summary
Organisational Plan
Marketing Plan
Operational Plan
HR Plan
Financial Documents
Details of outlined titles
Cover Sheet
Could/should include: Company name, Company Address, ph no, web address.
Company Logo
Names of the owners and names of the preparers of the document, date completed.
Table of contents.
This is important in any plan as it helps the reader to explore ahead or look for parts that he/she finds relevant and important.
Executive Summary.
The Executive summary is the abstract to your business plan. It summarises who you are, what your company does, where your company is going, why it is going where it is going, and how it will get there.
Organisational Plan
Mission
Industry analysis
Environmental Scan
Business model
Strategy
Strategic relationships
SWOT analysis
Products or Services
Legal structure
Management structure
The Marketing Plan
Goals of your marketing Strategy; eg Create strong brand, or build a strong customer loyalty base, or develop a social media presence.
(Marketing musts; Sell selectively, know your niche, create your pitch, and price for profits.)
Market analysis, situational analysis includes target markets, competition, industry trends, and insights.
Product (Tangible/intangible)
Price
Distribution
IMC. Integrated marketing communications plan. (traditional media vs new media, above the line and below the line media, push and pull advertising)
Operations
Rooms (descriptions)
Food and Beverage (Strategic outlets) (anything unique)
HR Plan
Organisational Structure
Training plan
Labour plan
Financial Plan (Documents)
Summary of financial needs (working capital, growth capital equity capital)
Cash flow statement
Three year income projection
Balance sheet
Break even could be used if you feel it necessary
Attachment:- Business plan Writing.zip