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Creating new market space by w chan kim-renee mauborgne

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Reference no: EM132859305

This article (Creating New Market Space by W.Chan Kim and Renee Mauborgne) provides an alternative perspective regarding how to gain a competitive advantage other than conventional business strategy in strategic management (e.g., Cost-leadership strategy, Differentiation strategy). Read this article carefully and do the following.

The article name is "Creating New Market Space by W.Chan Kim and Renee Mauborgne" find it online and read it then answer question 1 and 2

1. Summarize the article briefly and use your own language as much as possible. ( Adding your thought (evaluation) on this article beyond just summarizing as it is) ( Use "I think that this article gives us a crucial implication in that" )

2. Can you find the good business case for this strategy? If so, try to explain why you think so. Try to support your business case using various concepts in this article. ( Finding another interesting real business case that you may find ) ( For example " may be the firm that implements this strategy well in that" )

Reference no: EM132859305

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