Reference no: EM132077146

You have read about the interconnectedness of the marketplace in the Reading and considered the factors that should be analyzed in both the external and internal environments of a company before creating a marketing plan. In this assessment, you will consider only the external factors that need to be analyzed when entering a foreign market. You will analyze how similar or dissimilar they are to the home market and how this affects the chosen marketing strategy. Read the Assessment scenario, use the template that you will revise to accommodate the three different cities, and address all of the checklist items before submitting this assessment following the instructions provided. Scenario: SmoothCity is a beverage company that sells its drinks through kiosks in only the largest cities in the U.S. The company's current mission is to provide healthy, affordable beverages to people of all ages. They pride themselves on providing beverages that are healthy and fresh, but also provide low-sugar options. Currently they are considering expansion into other countries, beginning in the cities of London, England; Paris, France; and Dubai, United Arab Emirates. They realize the first step is to do an analysis of the external marketing environment. Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological/communications, political/legal, competitive opportunities or threats. In this Assignment, practice scanning the global marketing environment for opportunities or threats to the SmoothCity organization's possible expansion into London, Paris, and Dubai by doing some research on the Internet. You will determine the best means (See Chapter 5) to enter the country markets involved based on your analysis. Adapt the table below to begin your analysis of London, Paris, and Dubai, after taking the Market Commonalities tutorial in the Learning Activity area. Include a minimum of 2 data points for each factor for each city. External Opportunities External Threats Sociocultural: 2 data points minimum for London, 2 for Paris, 2 for Dubai Sociocultural: 2 data points minimum for London, 2 for Paris, 2 for Dubai Demographic: 2 data points minimum for London, 2 for Paris, 2 for Dubai Demographic: 2 data points minimum for London, 2 for Paris, 2 for Dubai Economic: 2 data points minimum for London, 2 for Paris, 2 for Dubai Economic: 2 data points minimum for London, 2 for Paris, 2 for Dubai Political: 2 data points minimum for London, 2 for Paris, 2 for Dubai Political: 2 data points minimum for London, 2 for Paris, 2 for Dubai Legal: 2 data points minimum for London, 2 for Paris, 2 for Dubai Legal: 2 data points minimum for London, 2 for Paris, 2 for Dubai Technological: 2 data points minimum for London, 2 for Paris, 2 for Dubai Technological: 2 data points minimum for London, 2 for Paris, 2 for Dubai Competitive: 2 data points minimum for London, 2 for Paris, 2 for Dubai Competitive: 2 data points minimum for London, 2 for Paris, 2 for Dubai.