Creating long-term term loyalty relationships

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Creating Long-term Term Loyalty Relationships, Unhappy Customers the case study of United Airlines. Watch the video Unhappy Customers. Question 1: What is the most important element of the case study? Why? Did United Airlines do anything wrong Question 2:. Was the customer's reaction justified? Provide a rationale for your answer. Question 3: If you were in charge of customer service at United Airlines, how would you have handled the situation? Provide a rational for your answer.

Reference no: EM132228334

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