Reference no: EM132102504
Final Portfolio Assignment: Creating a Global, Digital Market Entry Strategy
Global, Digital Entry Strategy and Presentation: This is your final assignment and will become part of your CUC MBA ePortfolio. In this assignment you will identify the financial metrics to measure your success and the forecast in revenue, costs and ROI for your digital market entry proposal. This assignment will require the assembly of the previous marketing assignments into your global marketing plan and then the addition of your financial numbers.
Metrics – Identify and explain the metrics you used to define a successful launch and marketing communication plan. How will you measure/ optimize the integration of all the digital marketing techniques within the digital marketing plan?
Reach, frequency, continuity and impression analysis from the digital campaign initiatives.
QR code on print ads
Google Analytics on web advertisements or sites
Sales Promotion – increase in sales from the event or response to the ad
Financials- Forecast, Expense Budget and ROI (Future projected profits)
Forecast the Sales Year 1 – 3 with your plan in place
Forecast the expenses Year 1 – 3 with your plan in place
Identify the future projected profits in an ROI (Return on Investment)
Identify a leadership framework or method to evaluate ethical issues within your global marketing strategy and tactical plan.
Will social media improve a practice
: According to Davenport (2014) social media and health care are collaborating in meeting the needs of health care providers and patients.
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What adjusting entry should be recorded for december
: The decline in fair value was properly accounted for at December 31, Year 2. What adjusting entry should be recorded for December 31, Year 3
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How many avis buses are traveling to and from airport
: Avis Company is a car rental company that is located three miles from the Los Angeles airport (LAX). How many Avis buses are traveling to and from the airport?
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What is the value of the straight-debt portion of the bonds
: There are 30 warrants attached to each bond, which have a par value of $1,000. What is the value of the straight-debt portion of the bonds
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Creating global and digital market entry strategy
: Global, Digital Entry Strategy and Presentation. Identify the future projected profits in an ROI (Return on Investment)
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Formulate a talent management strategy
: Formulate a talent management strategy to encompass the entire talent requirements of the organization. Determine the key components of talent management.
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What is her basis in the partnership
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What is the best way to hire people in general
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Identify strengths of the program
: Outline the talent management program that led to success for the company. Identify strengths of the program and how they led to goal accomplishment.
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