Creating excitement using various social-mobile media tools

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Assignment:

Reading required: - Read chapter carefully and then put your answers based on your understanding.

- Suppose you own an herbal tea company and you want to introduce a new product called Mint-Enhanced Tea-a mint and lemon herbal tea. Being a marketer, how you should go about creating excitement using various social and mobile media tools?

- Today, marketers cannot ignore consumers' concerns about the environmental impact of the firm's activities. What are some of the environmental concerns consumers have regarding marketing activities? Critically examine how can marketers address these important concerns?

- Taking into account the example of buying "iPads" for personal use versus buying more than "100 iPads" for a firm, how you can differentiate between the consumer buying process discussed in Chapter-6 and the B2B buying process discussed?

Reference no: EM133230573

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