Creating enduring customer value

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Reference no: EM131801764

The questions below are in regards to the article, "Creating Enduring Customer Value."

Based on this article, how should (customer perceptions of) product and service value be measured?

How can key drivers of customer value be identified and calibrated?

Reference no: EM131801764

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Creating enduring customer value : Based on this article, how should (customer perceptions of) product and service value be measured?

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