Creating better personalized experience

Reference no: EM133622833

Question

Google collects information about its customers with the stated purpose of creating a better personalized experience. Locations, web pages visited, items purchased, and music listened to are just a few of the items it collects as a top global digital advertiser. According to Dr. Douglas C. Schmidt of Vanderbilt University (2018), a stationary Android phone with Chrome open can communicate the phone's location to Google over 340 times in 24 hours even if the user is not actively using the phone. What type of data collection is this?

Reference no: EM133622833

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