Creating and selling an original product

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Reference no: EM132307549

Write a promotional ad for the product you have designed, "created," and imagined for a clear audience as described in the Assignment instruction below. Post a two-minute video or podcast pitching your product, using the script you wrote.

Promotional Ads: Creating and Selling an Original Product

Assignment Instructions:

First, create a product. You are an entrepreneur. Imagine a product that you—and others— would use regularly or that would fill a specific niche or appeal to a select audience. This should be an innovative (something new) product and one that has many interesting features to enhance its appeal. Be creative, but also practical. It could be something as seemingly minor as an unusual gadget or something as significant as a medical device that people literally can’t live without. Regardless, it should be a product that your audience would accept as within the realm of possibility (even if they are skeptical). Exceptions: no supernatural or “magical” products. This includes products like pills that “cure cancer” or other diseases, body lotions that form invisible shields against germs, etc., unless, of course, you have the medical experience to achieve this, etc. One other limitation: avoid apps unless you have the technical expertise to design it and test the feasibility. It’s easy to claim that an app can do all sorts of things—it’s less convincing if the technology doesn’t exist and you can’t develop it.

Do your research. If a product already exists, don’t pretend it doesn’t. If a product is already on the market, it will receive a 0. If it is simply a “new and improved” iteration of an existing product, it will receive a 0 (a new version of an iPhone, for example).

Second, imagine that you’re a salesperson for this product; how would you sell it to potential buyers? How would you describe it, and how would you explain the benefits of owning it? Your audience should be evident from the pitch. Write the script for a brief podcast (350-400 words minimum, about 2 minutes) selling the product. Don't forget to include the price. Again, a warning about proposing apps: unless you have some working technical expertise about designing apps, it’s not usually a good idea. Apps aren’t “magic”—they can’t solve all problems, regardless of how much we would like for them to.

Reference no: EM132307549

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