Creating and implementing pr strategies

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What role does cultural sensitivity play in creating and implementing PR strategies that span across international borders? How might a lack of cultural sensitivity affect a PR firm%u2019s ability to successfully build relationships across cultures? How can this type of dilemma be solved?

Reference no: EM13272888

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Creating and implementing pr strategies : What role does cultural sensitivity play in creating and implementing PR strategies that span across international borders? How might a lack of cultural sensitivity affect a PR firm%u2019s ability to successfully build relationships across cultures? ..

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