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Philips Case: Case: Philips: Creating Alliance Capabilities (Wharton)
Questions:
What is your assessment of the process used to create alliance capabilities at Philips? Compare with other companies you know. What are some of the future challenges they will need to manage? Compare with examples you know. What are some enablers and barriers to building partnering capability? Give examples.
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To date the company has not had a major crisis, even though the industry has- several fatal truck accidents, two load hijackings, depot break-ins, and multiple
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