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1. Answer the following prompt - When creating advertising for world markets, what are some of the issues that art directors and copywriters should take into account?
2. How can a company measure its competitive advantage? How does a firm know if it is gaining or losing competitive advantage? Cite a global company and its source of competitive advantage.
Create a new positioning statement for your product, and provide justification for your new positioning strategy. How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage
Define marketing channel. List and explain marketing activities performed by marketing channel members or intermediaries.
Explain Traits of the internet buyer and why are internet users likely to differ from people who do not use the internet for getting goods and services
Source attractiveness encompasses similarity, familiarity, and likability. How persuasive do you think this campaign is to its receivers.
Explian why are connectivity and data sharing is concerns
Why are customers are willing to pay a higher price on branded products than unbranded ones? What is the importance of brand loyalty
What makes a good advertisement? Are adverts still relevant given the emphasis now on Integrated Marketing Communication?
Identify two (2) forms of market segmentation for your shoes, and support your choices.
Compare and contrast classical conditioning and operant conditioning. According to the research you have undertaken, which theory is more effective in marketing?
Discuss the market entry strategies that IKEA adopt in China and Japan respectively - what are the opportunities and challenges for IKEA.
Digital marketing strategies for your division: Discuss the decision to shift all or a portion of your division's promotional budget in the simulation.
1. Identify the ethical dilemma(s). 2. State the relevant facts that are related to the ethical dilemma.
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