Creating advertising for world markets

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1. Answer the following prompt - When creating advertising for world markets, what are some of the issues that art directors and copywriters should take into account?

2. How can a company measure its competitive advantage? How does a firm know if it is gaining or losing competitive advantage? Cite a global company and its source of competitive advantage.

Reference no: EM133164481

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Creating advertising for world markets : When creating advertising for world markets, what are some of the issues that art directors and copywriters should take into account?
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