Creating a wholesale distribution channel

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Reference no: EM133271923

Assignment:

When it comes to Samsung, considering from a strategic perspective, would you recommend creating a wholesale distribution channel, focusing on retail distribution, or using a multichannel approach that incorporates both wholesale and retail distribution?

When it comes to Samsung, what types of retailers or wholesalers (or mix of both) would you recommend using?

When it comes to Samsung, given your recommended distribution channel strategy, what decisions about the retail or wholesale marketing mix must be made to form a viable retailer or wholesaler marketing strategy?

Reference no: EM133271923

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