Creating a viral marketing campaign for a company

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Question: You are in charge of creating a viral marketing campaign for a company. Imagine you have access to the entire Twitter social network. Which Twitter users would you target with information about your campaign with the goal of having your message spread as widely as possible? Give specific social network statistics you would look for in target users and, based on the material covered in this chapter, explain your choices.

Reference no: EM131853171

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