Creating a strategic marketing plan

Assignment Help Marketing Management

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Assignment:

Detailed explanation Starbucks kisok open at centennial college Principle- Market Segmentation

o Define and expand the market segments that you would focus on and why? Principle - Marketing Mix

• Explain how you would incorporate each of the following when creating your strategic marketing plan. Remember to explain why/how/when/where each factor would be used.

o Four controllable factors (Product, Price, Place & Promotion)

o The uncontrollable factors (PESTLE).

Reference no: EM133452877

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