Creating a strategic approach to engaging with customers

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Reference no: EM133453178

Assignment:

Direct marketing can become a crucial component of a company's integrated marketing strategy (IMC) plan by creating a coordinated and strategic approach to engaging with customers and promoting products or services through communication. According to a study by Olson & Chae (2012), direct marketing can provide detailed and measurable feedback on consumer behavior and preferences, allowing marketers to understand their target audience better and refine their marketing efforts accordingly.

Reference no: EM133453178

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