Reference no: EM133173988

Instructions

Creating a spa menu is such a vital piece of building a spa. It will encompass everything we have studied and learned in both our business courses. I hope you will enjoy the whole process from selection of skincare, to concept creation, to dreaming up rituals, to writing clever copy and then going through the design process of branding and image selection.

Your spa menu is your key sales and marketing tool. Without a well-designed and well written treatment menu your spa may lose potential business. When developing a Spa Menu the following needs to be considered:

• Consumers gravitate towards imagery that captures the imagination, touches the senses and evokes a feeling of relaxation and rejuvenation. Images can be a mix of treatment, product and surroundings in the spa.
• Every spa menu must open up to a mission statement that touches on the inspiration, spa treatment philosophy, the facilities, the professional skills of therapists and the products used.
• The order of spa treatments is very important and thus the menu should start with higher priced signature rituals that also offer the business a higher profit yield. The person reading the menu will work their way down to the treatment they can afford.
• The spa copy needs to speak to a wide audience... the busy A type, men, women, savvy spa guests and newcomers etc.
• Choose a name for the treatment that is reflective of the spa philosophy.
• List the elements involved in a spa ritual such as body scrub, wrap and facial so that this is clear for those who want to quickly read through the menu.
• Keep the timings of treatments consistent. For example: 30, 60, 90 mins.
• Always finish the treatment description with 2 to 3 benefits. For example: wonderful for circulation, dry dehydrated skin, men, jet lag, relief of tension etc.
• Add options to upgrade and accessorise treatments for higher profit yield.
• Last page details spa etiquette and other spa details and policies.

Start by selecting a line of products you will use in the spa that is in line with your values, mission, and philosophy. Make sure the line is exclusive to SPA'S and not available at Shoppers Drug Mart, Sephora and/or department stores. 

Create a list of services that include descriptions. Make sure you include a minimum of 3 Signature Rituals. 

Also include minimum 3 upgrades add-ons or customizations

Follow the tips above to build a successful menu to launch your spa! You can choose to format your menu how you like however, if it is something that can be printed, I would like to put them on display in our lab at the end of the term.