Creating a sample of 300 construction workers in ontario

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Reference no: EM133647171

Imagine that you are a marketer for DeWalt, a company that makes power tools. You are interested in learning about the needs of construction workers across Ontario with respect to the power tools they use on the job site. Construction workers are not easy to reach via email or social media as they do not spend a lot of time online. Given this information, how do you propose creating a sample of 300 construction workers in Ontario? In your answer, reference applicable concepts that were discussed:

-What will be your sampling frame(s)
-Which specific sampling technique(s) will you use, and why?
-What incentives will you offer to participants? Your incentives budget is $5,000.
-What non-sampling errors that were discussed might you encounter during the sampling process?

Reference no: EM133647171

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