Creating a new brand for an existing product

Reference no: EM131431914 , Length: word count:1000

The assignment is about creating a new brand for an existing product.

We chose Ciggerates especially "Malboro"

So our new brand is " Malboro mini "

Which is smaller, less tobacco, and easier to carry on.

So MY PART is two sections from the Marketing Mix which is ( Price and Place )

First; you should talk about the three prices which are : penetration, skimming , and Status Quo pricing.. u just need to mention those three and explain them then mention the advantages and disadvantages of each one.. for example: why we cant use skimming for our product and also the advantages.

Reference no: EM131431914

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