Creating a more effective-strategic plan

Assignment Help Marketing Management

Reference no: EM131887628

Question: Key Assignment: For this assignment, select a real company in the fast food industry.

You have just been hired by (your selected company) as its new vice president of strategic planning. The corporation's performance in recent years as well as the changes with business and economic conditions will be a central focus of your new job.

Given the size of the corporation and the fact that it is in a highly competitive industry, the chief executive officer (CEO) to whom you report has already given you permission to hire a staff of recent Master of Business Administration (MBA) graduates to assist you in your efforts. You recently completed the interviewing and hired four people with minimal real business experience.

In coming months, you and your team will be creating a completely new-and, presumably, more effective-strategic plan. You plan to begin by holding a kick-off meeting with your team.

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation's next 3-5 years:

• Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)

• Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives

• Industry Analysis

• Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis

• A Perceptual Map

o Choose any criteria that you think are important to plot.

o Explain why you picked the criteria.

Your task is to create a plan, following the same parameters, which will be the sample standard that your employees' submissions should match.

Reference no: EM131887628

Questions Cloud

What is the yield to maturity at current market price : What is the yield to maturity at a current market price of $1,108?

Create an explanation of one key event in history of judaism : Create an explanation of one key event in the history of Judaism that is connected to that person and brief explanation of Jewish ethics.

Firm increased its net profit margin : What is the? firm's current? ROE? If the firm increased its net profit margin to 3.94 % what would be its? ROE?

Describe what standards you would use and why : Describe what standards you would use and why. Reflect on how following these standards contribute to high quality early childhood programming.

Creating a more effective-strategic plan : In coming months, you and your team will be creating a completely new-and, presumably, more effective-strategic plan.

Create a java beauty directory web application : The aim of this project is to create a java beauty directory web application using MVC Spring and MySQL. The web application must be able to allow user login

What role did invention of new laboratory apparatuses play : What role did the invention of new laboratory apparatuses play in the advancement of chemical knowledge in the 17th and 18th centuries?

Function of hrm and explain with the help of a chart : Function of HRM? Explain with the help of a chart and What are the recruitment and selection process in the organization that you have chosen

Create a work breakdown structure : Create a work breakdown structure in MS Project using the existing information from Assignment 3. Note: This assignment will require you to submit a zipped.

User Account

All Pages