Reference no: EM133591915 , Length: word count:3000
Marketing Management
Long Marketing Plan Project
An effective way to help students learn about marketing management is by creating a marketing plan for a product or service. This project is designed to accomplish such a task.
Students will be in a group of 4 (FOUR) (you can't change the group for any reason). You need to go to class to find group members. You must form a group with students in the same class/same campus. Discuss with your lecturer in the class if you have any question.
You are required to think of a new product or service, i.e. one which does NOT already exit, not a replication of something already available, and then design a complete marketing plan for it.
Report structure and requirement: The report must consist of 6 sections provided below:
1. Introduction about the product/service approved in the Product/Service Assignment: The product/service selected must be a new product/service that has not been in the market before or belongs to any existing company. If the group selects an existing product or an existing company to discuss, zero mark is given to whole the report.
2. Specific market segmentation, targeting, and positioning statements: Provide market segmentation, targeting, and positioning statements. Provide a clear explanation and the link between theories and their choice
3. Pricing strategy decisions for their product/service: Students have addressed all or most of the material concerning pricing covered in week 8.
4. Distribution: Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new "service" should include here their plans for locations, hours of operations, and how their "service" plans to manage
demand and capacity issues.
5. The integrated marketing communications mix: Clear explanation and discussion about integrated marketing communications matrix. Provide good justification for all the tools that they selected
6. All the possible communication media: Clear explanation and discussion about communication media Provide good justification about all the media channels selected, for example, students will tend to concentrate their media on television or on the Internet and include other forms such as
personal selling and radio).
2. Blackboard tools
Instruction:
There is a grant chart provided below:
Step 1: Self-enrol into a group on Blackboard.
Step 2: Once in the group, find your group number on Blackboard. Click on it, you can see all your group members. Under Group Properties, access Group tools
Step 3: Choose Group Blog tool
Step 4: Inside the Group Blog, you will find 6 Blog entries created.
Step 5: Adhere to the specified timeline provided above. Engage with your group in discussions for each blog as follows: Blog 1: Product Discussion: 27/1//2023 - 4/12/2023
Blog 2: Segmentation and targeting: 4/12/2023 - 11/12/2023 Blog 3: Pricing strategy: 11/12/2023 -18/12/2023
Blog 4: Distribution: 18/12/2023 - 22/12/2023
Blog 5: The integrated marketing communications mix: 8/1/2024-12/1/2024 Blog 6: Communication media: 12/1/2024 - 19/1/2024
Step 6: Throughout the given timeline, focus your discussions with group members on the specific requirements outlined in the assignment structure. You need to discuss every week with your group members
Step 7: On the due date specified for each blog, submit a summary of the discussion related to that blog. In total, you'll provide six summaries with no more than 250 words/summary.
Step 8: The final report content is a combination of 6 summaries provided
It is an in-class presentation. Students must present the content provided in the group report to get the mark for the group report. All group members need to present their own part of the group assignment. The presentation schedule will be arranged with your lecturer.
- If student does not attend the presentation and no special consideration granted, student will not receive any mark for the Presentation and group report.