Creating a jmco model for your project

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Reference no: EM133340506

Question:-

Determine the measures (e.g., quantify preferably) by which we will be able to assess the impact of variables. How can I complete this by creating a JMCO model for your Project as well as conducting a competitive benchmarking of at least 2 brands (Nike and Decathalon athletic footwears) in your retail industry by using the 4Ps of Marketing. Identify key factors which influence consumer preference Nike athletic footwear over Decathlon Footwear?

Reference no: EM133340506

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