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Creating a global marketing program

Assignment Help Marketing Management
Reference no: EM131668471

Topic is Srilanka food and Beverages.

Assignment: Final Portfolio Assignment: Creating a Global Marketing Program.

Assignment: This is your final assignment and will become part of your CUC MBA ePortfolio.

In this assignment you will:

1. Create a Title Page

2. Executive Summary

a. Political Risk

b. Economic situation, opportunities, challenges and risks

c. Technology capabilities and digital marketing communication capabilities

d. Why this country represents a good opportunity for entry and expansion

e. What are the financial rewards for this expansion

6. Bibliography and Appendix

Final Portfolio - Creating a Global Marketing program

1. Marketing Mix
a. Product - overall product positioning
b. Price - pricing strategy
c. Distribution Channels
d. Global Digital Promotional Strategy - Integrated Marketing Communication (IMC) Identify the digital IMC plan that works best for the marketing mix and strategy.

1. Advertising - Paid Media
2. Public Relations - Blogs/Chat/Social Media
3. Promotions
4. Promotional budget - Identify the promotional budget needed ford global market entry.

2. Identify and explain the metrics you will use to define a successful launch and marketing communication plan. How will you measure/ optimize the integration of all the digital marketing techniques within the digital IMC plan?

3. Identify a leadership framework or method to evaluate ethical issues within your global marketing strategy and tactical plan.

Your final project submission should meet the following requirements:
- Include the CUC MBA cover page, title page, executive summary, bibliography and appendix.
- Use a minimum of 3 credible sources for the #4 assignment that are cited within the essay or presentation.
- Include proper citation of any graphs or figures that you do not create yourself.

Be formatted according to the 6th edition APA form and style. Please use the provided writing template.

Verified Expert

The assignment has been based on the respective environment persisted by the company Mc Donald in the market of Srilanka so as to ensure the consistency in adhering different advertisement and promotional techniques sustained within the country. The justification has possessed with the intention to adhere business opportunity in considering effective promotion within the country.

Reference no: EM131668471

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Reviews

inf1668471

1/4/2018 5:30:31 AM

Making assignments and working part time is so damn troublesome: PERFECT!! The entire thing simply look marvelous, truly fabulous. You for beyond any doubt realize what you are doing. No query concerning that! " Everything is clear...

inf1668471

11/17/2017 3:53:31 AM

I am going to submit 3 assignment and in that assignment every question will answered correctly and compulsary to follow requirements Because these 3 assignments are final projects so i should gain marks every question is important in final project and follow requirements Srilanka food items Any item from srilanka food and beverages Additionally, in point number D of the job cut, it can be seen that there is a question “why is this country good for expansion?” So if we take Srilankan food and beverage company in Srilankan context, So, it is required to take a company outside Srilanka and implement their marketing plan according to the context of Srilanka Then take a good company and do it You should do write each and every question and requirements

len1668471

10/5/2017 1:27:51 AM

My Topic is Srilanka food and Beverages. Please write all those questions with my topic Please follow all the requirements - Include the CUC MBA cover page, title page, executive summary, bibliography and appendix. - Use a minimum of 3 credible sources for the #4 assignment that are cited within the essay or presentation. - Include proper citation of any graphs or figures that you do not create yourself. Be formatted according to the 6th edition APA form and style. Please use the provided writing template.

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