Reference no: EM132602646

The ongoing coronavirus pandemic has severely constrained economic and social activity in all countries, creating a defining challenge for corporate leaders as they make plans to restart their companies and value chains, reengage their workforce and stakeholders, and renew the confidence of customers and markets. Much centers on leaders' ability to function as active, authentic, and trusted communicators. Events will unfold quickly, and surprises will be inevitable. Missteps will be costly. Consequently, as companies map their actions over the next months, the underlying communication plans must be agile and capable of dealing with uncertainty. Leaders need cohesive, scenario-based communication and engagement strategies designed to maintain flexibility and to maximize their companies' credibility with stakeholders through the ups and downs of rebuilding. Managing communications can be very challenging during uncertain times.

Taking your organisation as an example or any organisation of your choice, as a corporate communication manager, how would you recommend to your senior leaders to manage an effective communication plans with teams, stakeholders, communities and customers during Covid-19 situation.