Reference no: EM133644171
1. Business Idea Description:
My business idea centers around creating a cream formulated with shea butter and cocoa butter, enriched with natural ingredients aimed at skin restoration and hydration.
2. Reason for Selecting the Business Idea:
I have chosen this business idea due to the identified market demand for products catering to skin hydration needs. Additionally, my personal background as a descendant of Ghanaian-born parents provides me with a unique understanding of both Western and African cultures, allowing me to create a product that resonates with diverse consumer preferences.
3. Primary and Secondary Research Plans:
The primary research will involve conducting market surveys and focus groups to understand consumer preferences and gather feedback on potential product formulations. Secondary research will include studying market trends, competitor analysis, and sourcing sustainable packaging options, such as bamboo-based materials.
4. Final Outcome:
The ultimate outcome of this project will be the launch of a website where customers can purchase the cream online. The website will also highlight the sustainable aspects of the product, such as the use of solar energy in production, bamboo packaging that can be repurposed, and community support initiatives aimed at improving the livelihoods of women in rural areas where raw materials are sourced.
CREATIVE BUSINESS DOCUMENT
KEY- PLEASE FOLLOW THIS KEY TO UNDERSTAND WHICH SECTIONS TO KEEP, CHANGE, OR DELETE.
Section 1: Project Concept (approx. 200 Words)
Section 2: Evaluation (approx. 150 Words)
CUSTOMER RESEARCH