Reference no: EM133557896
I hope this message finds you well. I am writing to request your assistance in creating a comprehensive consumer decision journey map for the Macbook Pro. This map will be a visual representation of the consumer decision process, including stages such as problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
In addition to the visual submission, I would like to include written responses that address connections, events, actions, thoughts and emotions. This section can be completed in bullet points if desired. The written submission should minimally include internal influences, external influences, alternative options, all possible touchpoints (direct and indirect), and specific marketing strategies for each stage.
To make this report more strong and helpful, I would like to ask you a few simple questions:
- What internal influences do you think are most important for consumers when considering purchasing a Macbook Pro?
- What external influences do you think are most important for consumers when considering purchasing a Macbook Pro?
- What alternative options do you think consumers consider when deciding whether or not to purchase a Macbook Pro?
- What touchpoints (direct and indirect) do you think are most important for consumers when considering purchasing a Macbook Pro?
- What specific marketing strategies do you think are most effective at each stage of the consumer decision process for the Macbook Pro?
Also, I to form a consumer decision journey map. (that looks like a +)
Thank you in advance for your help with this project. I look forward to hearing your thoughts and insights.