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Creating a coding sheet

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Reference no: EM132920932

Content analysis: analyzing this advertisement https://youtu.be/wTZ_ICNJA5o

NOTE: analysis will be both quantitative and qualitative

Step 1: Creating a coding sheet (coding schema). It should include:

•Identifying information about the advertisement

•Category 1: the characters

•Category 2: The tone/message of the ad.

Step 2: Using coding sheet you that you have created, analyze the commercial from that link and identify themes from the commercial.

Reference no: EM132920932

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