Reference no: EM133170838

Your division is launching a new product that management believes will grow its revenue by 20%. You have been tasked with crafting and communicating the messaging for the product to the target customers as well as stakeholders including vendors and management.

Describe how you would go about creating a campaign to build awareness and sales. Think about how you would identify the target market for the product, the key product benefits, the best media platforms to use based upon the target market, and how you would use both through traditional advertising (TV, radio, print) and digital media (social media, search engine advertising and company website) to reach your marketing and sales goals.