Creating a campaign for a fast-food restaurant

Reference no: EM133481728

Case: Select one of the following scenarios, for which you will design a visual advertisement, and identify additional integrated marketing communication (IMC) tools.

a visual, electronic advertisement based on one of the following scenarios. You can use a webpage or an online presentation.

Describe at least two additional IMC tools that will be part of this campaign.

Scenario 1: You work for DQ+A, the hottest, hippest independent advertising agency in Miami. You are charged with creating a campaign for a fast-food restaurant with brand identity issues. Create an electronic advertisement to attract consumers, particularly a younger male demographic, to the restaurant.

Scenario 2: You are a part of BDA Worldwide, one of the largest and most successful conglomerate advertising agencies. You have been charged with creating an electronic advertisement campaign for a consumer packaged goods company launching a new line of skincare products targeted to women ages 25-54.

Scenario 3: You have helped create several successful infomercials at the Direct2U advertising agency. You are assigned to develop an advertising campaign for a revolutionary line of vacuum cleaners. Design an electronic advertisement to showcase all of your product's features.

Scenario 4: Develop your own scenario with approval from your faculty member.

Reference no: EM133481728

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