Creating a campaign for a fast-food restaurant

Assignment Help Other Subject

Reference no: EM133481728

Case: Select one of the following scenarios, for which you will design a visual advertisement, and identify additional integrated marketing communication (IMC) tools.

a visual, electronic advertisement based on one of the following scenarios. You can use a webpage or an online presentation.

Describe at least two additional IMC tools that will be part of this campaign.

Scenario 1: You work for DQ+A, the hottest, hippest independent advertising agency in Miami. You are charged with creating a campaign for a fast-food restaurant with brand identity issues. Create an electronic advertisement to attract consumers, particularly a younger male demographic, to the restaurant.

Scenario 2: You are a part of BDA Worldwide, one of the largest and most successful conglomerate advertising agencies. You have been charged with creating an electronic advertisement campaign for a consumer packaged goods company launching a new line of skincare products targeted to women ages 25-54.

Scenario 3: You have helped create several successful infomercials at the Direct2U advertising agency. You are assigned to develop an advertising campaign for a revolutionary line of vacuum cleaners. Design an electronic advertisement to showcase all of your product's features.

Scenario 4: Develop your own scenario with approval from your faculty member.

Reference no: EM133481728

Questions Cloud

What is cultural competence : What strategies can be used to build interprofessional teams? What is cultural competence?

How does this research fit into the big picture : Identify the research problem. Analyze the article, examining the strength of its thesis/hypothesis, method of investigation, analysis of data, and conclusions

Explain the concept of gender being a social construct : Explain the concept of gender being a social construct rather than a biological construct. What do scholars mean when they refer to gender as a social

What should the respiratory therapist recommend : It is found to be unchanged from before the treatment. What should the respiratory therapist recommend?

Creating a campaign for a fast-food restaurant : Creating a campaign for a fast-food restaurant with brand identity issues. Create an electronic advertisement to attract consumers, particularly a younger male

What are top recommendations that can be used : What are top recommendations that can be used to improve social for the Cronkite News site with data to support why these are the highest priority

Why do you think they are important to ask : What questions do you have about this TED talk for the presenter? What led you to these questions and/or why do you think they are important to ask?

Resulting in soft bones and skeletal deformity : Plan for a child who has a bone disorder that is unable to "ossify," resulting in soft bones and skeletal deformity; what is the plan?

What are the signs of adhd in children : What will a doctor have my child try medication-wise (select one) if he does have ADHD? Are there usually side effects?

User Account

All Pages