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Creates an association of thelma with cardboard boxes

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Thelma's Treats of Des Moines, Iowa, created a unique package to market its fresh cookies. What does its packaging achieve in the way of brand positioning in the customer's mind?

Creates an association of Thelma's with cardboard boxes

Creates an association with Thelma's products and ovens

Creates a distinct connection of Thelma's brand with the qualities of home-cooked freshness

Reference no: EM132035173

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