Created new drug to combat osteoporosis

Assignment Help Business Management

Reference no: EM133622003

Question

Suppose Pharma Company Z created a new drug to combat osteoporosis ( bone loss ) in senior citizens. A special training program was designed for experienced pharmaceutical sales representatives ( " PSR " ) to learn how to best market this product. The PSR were taught to educate physicians about the unique benefits of this drug. If you designed the training program, how would you evaluate its effectiveness? Would you factor in the lag period between the training and the length of time it takes physicians to get comfortable writing prescriptions? What if the insurance companies refused to reimburse patients for the full cost of the drug? How would this impact the evaluation of the training program.

Reference no: EM133622003

Questions Cloud

Develop solid organizational team and commitment : It takes deliberate work to develop a solid organizational team and commitment.

Data analysis and data collection plan : How frameworks are used to inform, organize, and guide the study, including the relationship to the data analysis and data collection plan

Production system to achieve-maintain low inventory levels : Management at the Terrain Corporation is implementing a new just-in-time production system to achieve and maintain low inventory levels.

Variety-different forms and formats of the data : How are files delimited? Are there any extra delimiters that may cause problems when importing? What strategies can you use to deal with any of these challenges

Created new drug to combat osteoporosis : Suppose Pharma Company Z created a new drug to combat osteoporosis ( bone loss ) in senior citizens.

Created a new drug to combat osteoporosis : Suppose Pharma Company Z created a new drug to combat osteoporosis ( bone loss ) in senior citizens.

Compare a traditional production system with a lean system : Compare a traditional production system with a lean production system. Discuss the similarities and differences.

Describe industry conditions financial position of company : Describe the industry conditions, the financial position of the company (relative to the industry and the company as a whole), the economic outlook of company.

Human resource department is evaluating pay structure : A human resource department is evaluating its pay structure. A compensation specialist computes the compa-ratio of the designers and determines

User Account

All Pages