Created culture of exceptional service

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American Express has created a culture of exceptional service because of which many consumers are willing to pay more for the "privilege" of using an American Express card. The success of the personal card has allowed AMEX to continue to grow and create new extensions: Gold, Platinum, Blue, Plum, and Black. This is an example of: branding. piggyback. airdate. road blocking. clutter.

Reference no: EM133672378

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Created culture of exceptional service : Created a culture of exceptional service because of which many consumers are willing to pay more for the "privilege" of using an American Express card.

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