Reference no: EM132298140
Assignment - Module 2: Create Your Own Advertisement
Note: IN YOUR OWN WORDS
There are TWO parts to this assignment:
A unique advertisement of your devising
A 500 -800 word essay explanation
Directions:
Create your own advertisement for an existing product or service, or create your own advertisement for a product or service of your own creation. THIS MUST BE UNIQUE. DO NOT COPY/PASTE.
Design the ad to include the following components:
A new logo
A unique slogan that you create
A visual (this can be from the Internet if you are creating a new ad for an existing product; just be careful about copyright)
Appropriate colour choices
A specific typeface/font that matches the message of the ad and contributes to its success
Think about how the words and symbols/icons you choose relate to the product and make the advertisement successful. What is your motivation? Are you selling an idea or a product? Is it socially or ecologically responsible? What kind of story line could you use?
When you are deciding on your advertisement, ask yourself what kind of appeal you are trying to use (see slidedeck for the list). Does it appeal to self-image? What other appeal might work? Decide on the angle you are trying to take.
When you create your ad, consider what literary devices or special messaging you could incorporate. You can create an intentional double entendre. The double meaning can be racy or indecent for the sake of being that way (shock value), or it could make a profound political or social commentary (think religion, psychology, politics, environmental issues, etc). Perhaps you could use some sort of subliminal messaging in the visual to try and connect to your targeted demographic’s subconsciousness. Alternatively, if you prefer straightforward messaging, carefully consider the words and language you will use. How does it relate to the product or service? How does it relate to the “brand”? Does it reflect any sort of social or ecological promise?
Choose a typeface/font that adds to the message non-verbally. This typeface should psychologically connect your audience to the product or service. It should shape the tone of the ad. There should be a definitive link between the typefaces you use and the message you are sending. Be sure to make links between the types of fonts you choose and the images or messages that you attach to them. These choices should not be arbitrary and should be meaningful in some way.
Provide a 500-800 word explanation using at least three paragraphs (introduction, body, conclusion) detailing your thought process, how language affected your decisions, what sort of messaging and literary devices you may have used for your slogan, why your logo looks the way it is, which typeface/fonts you used and describe the link between it and the message, and what the intended effects were when you were making these decisions. Who is the intended demographic? What appeal did you focus on? Why is your advertisement a successful one? What kind of impact would it make? Would it elicit social change in some way? As you are drafting your essay, use the directions and prompts above to guide you. As well, read through the marking checklist located at the end of this document.
Remember there are two parts of this assignment:
A unique advertisement of your devising
A 500 -800 word essay explanation
Note: Writing in your own words.