Create your nab company name and explain its significance

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Reference no: EM131232039

Discussion 1

"Company Description"

Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the "NAB Company Portfolio". The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.

Please respond to the following:

• Create your NAB company name and explain its significance.

• Develop your company's Mission Statement and provide a rationale for its components.

For additional pointers on this week's discussion topic, please view the article listed below "The Business Planning Guide" to see some of the solid examples of a company's description for a business plan.https://www.business-plans-guide.com/company-description-example.html

Discussion 2

"Growing Honest Tea" Please respond to the following:

• Review the following documents:

o Honest Tea's business plan for 1999 (PDF). See Attachment

o A strengths, weaknesses, opportunities, and threats (SWOT) analysis based on Honest Teas' business plan (PDF). See Attachment.

• Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.

Discussion 3

"Don't Miss the Mark" Please respond to the following:

• Watch the following videos:

https://youtu.be/lYX04wiMYmQ
https://youtu.be/0-4ivPwMDCE

• There are two very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations' sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.

Attachment:- Honest_Tea_Business_Plan.pdf

Reference no: EM131232039

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