Create your branding strategy for your new target market

Assignment Help Marketing Research

Reference no: EM131369621 , Length: word count:900

Using the bank scenario as a guide, discuss the following:

Create your branding strategy (position statement) for your new target market based on your situation analysis. This will start to integrate your goals, your situation analysis results, and your target market.

Create high-level advertising and public relations strategies that support the position statement that is targeting your new market segment. This includes an overview of the main the way in which you will deliver your message to your audience (humor, logic, emotion).

Incorporate specifics regarding the digital or traditional marketing channels that will be used to deliver your message to your target market to increase both reach and frequency. This includes magazine titles, specific newspapers, or actual social media sites as examples.

Discuss why the selected advertising and public relations strategies are appropriate with respect to specific target segment penetration.

950 words

Reference no: EM131369621

Questions Cloud

What are the five forces in the model of industry : What are the Five Forces in the Model of Industry Attractiveness? Explain each

Supply chain management and enterprise resource planning : What do you think about the relationship between Enterprise Resource Planning (ERP) and Supply Chain Management (SCM)

Essential parts of well designed databases : Tables and relationships are essential parts of well designed databases. Having them ensures data normalization. With data normalization, databases become accurate (Normalization reduces redundancy which makes the data accurat), the database becom..

Determine the net income of the rocketfone : Wiley Coyote also operates a mobile telephone dealership, Rocketfone, in partnership with Ralph Sheepdog from premises owned by Wiley. Determine the net income of the Rocketfone; Determine the distribution of the net income to the partners

Create your branding strategy for your new target market : Create your branding strategy (position statement) for your new target market based on your situation analysis. This will start to integrate your goals, your situation analysis results, and your target market.Create high-level advertising and pub..

Redesigning the supply chain : What would be different if you were improving and or redesigning the supply chain so that tit is a competitive weapon (a “differentiator”) that would help increase sales, profit and market share?

Comparing process layout and cell layout : Comparing process layout and cell layout, what do you think about the advantages of cell layout? Also, compare these two types of layout in terms of the level of staff skill.

Benefits and advantages of using etherchannel : Discuss your findings. What situations would it be best to use EtherChannel links? Describe how to configure EtherChannel in Cisco IOS. How does EtherChannel interact with spanning tree? What "show" commands would you use to verify your configurat..

Detail the major risks surrounding byod : Analyze in detail the major risks surrounding BYOD, and analyze the security controls and technologies that are currently available and being utilized to manage these risks.

User Account

All Pages