Reference no: EM132949446

You will work as a research consultant to analyze the corporate level strategy and business level strategy for a publically traded firm and to show how those strategies increase the company's value.

1. Select an established publically traded firm

2. Research and critique the firm's corporate level strategy evolution

3. Create timeline or infographic for this company; company;(briefly)

4. Make an analysis to the company's current corporate level strategy, different levels of diversification and one background story

5. Evaluate the performance the company gained from (good poor) management of corporate level strategy;

6. Take one of its business unit as example , to analyze how the company is building brand loyalty through its differentiations and/or market segmentation using different business level strategies

7. Provide your recommendations for corporate level strategy for this firm

8. Conclusion: what you have learned from this research.