Create their own brands usign given strategy

Reference no: EM132137888

Question: With WalMart's success, many other stores such as Target, Macy's and Walgreen's decided to implement this strategy and create their own brands. Many consumers opt for these products because they believe that they are 'indifferent' to the branded name.

In your opinion, given our current state of the economy, do you believe that more and more department stores will opt for this 'in house' brand strategy?

Vilma

In your opinion, given our current state of the economy, do you believe that more and more department stores will opt for this 'in house' brand strategy?

Reference no: EM132137888

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