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Question: Create the following matrices for McDonald's when entering the Icelandic market
Generic Electric Multi factor matrix
Shell Directional Policy Matrix
How will the e-commerce, m-commerce and social media be used in global strategies including global branding, products, pricing, and promotion?
What is the economic advantage to a trade secret? What is goodwill and how is it different from other intangible assets?
Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.
Describe what essentially occurred, and how a culturally sensitive reaction could have been achievable if you or someone you know had used CIA.
For this week's discussion, think of your current place of work or a place of work from the past. Then, think about an influential product or process.
What other sales promotion tools could your firm use?- What are the costs? What is the impact of using these methods on pricing?
Explain what the specific key environmental forces are that created an opportunity for your company. Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.
Explain the two aspects that can influence target's role and options. Include how these two aspects can be useful during the negotiation process.
What are the barriers to effective cross-cultural communication? How might these be surmounted? Identify 1 global location where this barrier is relevant.
Provide a brief overview of the product for which you are going to write your Marketing Plan. Which elements of the plan are you having difficulty with?
What are the roles of personal selling in the IMC Mix
you are in charge of all marketing activities in north america for the italian luxury sports car manufacturer maserati.
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