Create the first part of your marketing plan

Assignment Help Marketing Management

Reference no: EM132284666

Assignment: Part A: Your Marketing Plan

For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions: Create the first part of your marketing plan:

1. Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.

2. Develop your company's mission statement.

3. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

1. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

2. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.

3. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

Note: Wikipedia and other websites do not qualify as academic resources.

Reference no: EM132284666

Questions Cloud

Explain how management and supervision differ : Explain how management and supervision differ in public service organizations such as police or courts compared to private businesses such as hospitals.

What? lump-sum amount of money? : If the interest rate is 3?% per? annum, what? lump-sum amount of money? (invested now) will be required to endow this award? forever?

Discuss about the various aspects of the film : What audience it was made for, and when it was made, all of which can give you clues about the historical veracity of the film.

Start selling a product for a small business : What are four reasons for choosing direct exporting as a method of entry to Sri Lanka to start selling a product for a small business.

Create the first part of your marketing plan : For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals.

Why did you choose this right : In fact, there is no need to use any outside Internet resource, at all. Just read the Bill of Rights and compose your answer from your own thoughts.

Give two examples of fiscal stimuli : Give two examples of fiscal stimuli and explain why/when a government would use these.

What effect would the premiers new policies have had on life : write an essay that details what you imagine happened in Brown Girl's fictional universe after the end of the novel's narrative.

What are the characteristics of the segments : Put yourself in the position of an entrepreneur who is developing a new self-propelled, robotic lawn mower, similar to the Roomba robotic vacuum cleaner.

User Account

All Pages