Create the executive summary for your marketing plan

Assignment Help Operation Management

Reference no: EM132176056

Choose any product or service that you are comfortable with, create a name for the product or service you choose, and create the following components of a marketing plan for the 5 next year. You will need to create the executive summary for your marketing plan. The executive summary is a short synopsis telling a bit about your company, your product and what key points your marketing plan covers, and resources you will use to accomplish your plan. This executive summary will actually be placed at the beginning of your marketing plan.

The marketing plan should include:

Situational Analysis

Marketing Strategy

Financials

Controls

The situational analysis must include (but is not limited to) a SWOT analysis and information about the top three competitors. Competitor information should be based on research of real companies who could compete with this product. Support your data with sources no more than five years old. You will be creating the financial information for your company yourself. This t is 12-15 page paper (excluding title, abstract, and reference pages)

Reference no: EM132176056

Questions Cloud

Your current position or previous job experiences : What are some important engineering management issues in your current position or previous job experiences? Please give at least two specific issues.

Chocolate lounges allows marketers to take advantage : Keeping the familiar Mars brand name attached to the new Ethel’s Chocolate Lounges allows marketers to take advantage of:

Failures as corporate executive and entrepreneur : Find an article about Steve Jobs that outlines his successes and failures as a corporate executive and entrepreneur.

Yank system is good performance management system : Do you think forced ranking such as incorporated in the rank and yank system is a good performance management system? Why or why not?

Create the executive summary for your marketing plan : You will need to create the executive summary for your marketing plan.

What is the percentage change in multifactor productivity : What is the labor productivity in labor hours? What is the percentage change in multifactor productivity?

Special features of competing in foreign markets : What are some of the special features of competing in foreign markets?

What is the maximum number of Ad PRO can make : What is the maximum number of Ad PRO can make? PRO wants to at least 5 of each type of advertisement.

Appeal to every possible segment of the market : Your store manager, Gaby, wants to make sure the store stocks products that appeal to every possible segment of the market.

User Account

All Pages